One of Nigeria's most popular and prolific rappers, Olamide has scored numerous radio hits and won several awards in his home country. Singing and rapping mainly in Yoruba as well as English, his music blends Afro-pop, dancehall, hip-hop, and other styles. The founder and CEO of record label and event management company YBNL Nation, Olamide has signed several major endorsement deals with drink companies, in addition to other investments and assets, making him one of the wealthiest musicians in the country. After finding national success with 2013's Baddest Guy Ever Liveth and 2015's Eyan Mayweather, he later began releasing music in America through Empire Distribution. His first widespread release was 2020's Carpe Diem.